For my senior Capstone, I was incredibly fortunate to serve as a Digital Marketing intern at the Savannah Bananas in Savannah, GA.
Working for a marketing department known for being on the cutting edge of social media has been extremely informative for me as a young person entering the sports industry. The creative freedom is unmatched and participating in the content creation process for the semester was a fast-paced and unique experience.
Coming in a month before the first game gave me time to get up to speed in the everyday workflow and begin to pick up responsibilities. Once the tour kicked off in February, I was ready to work as we traveled to Tampa, Houston, Baton Rouge, Gwinnett, Albuquerque, Mesa and Columbus. Working in front of crowds as large as 41,000 people was truly exhilarating! To some, traveling every weekend with the Bananas may seem like too much, but considering I didn’t go abroad during my time at Syracuse University, this constant travel was one of my favorite parts of the internship.
When my internship ended in April, I was fortunate that the organization asked me to stay on through the end of the 2024 Banana Ball World Tour, which concludes in October. I will be considered for a full-time position then. I have spent months working with the Bananas’ marketing director to create a specific track for me to be considered for a full-time position in the future.
Go Bananas!