Upon graduation, I started my career as a sales supervisor at Paragon Sports, the largest sports specialty store in New York City. I then shifted to social media coordinator and was promoted to social media manager. I not only told our story via social media but expanded my digital media, advertising, and marketing skillsets. That eventually led me to become the social media and marketing manager. I loved going to work every day, but I always had an interest in working for a sports team rather than in retail.
I networked and connected with colleagues and eventually landed a role with the Philadelphia 76ers as a brand marketing manager. It was exactly what I wanted to do. I led our rebranding campaign and managed the No. 1 draft pick program. But something didn’t feel right. I didn’t have a close relationship with the city of Philadelphia and my life outside of work took an unexpected toll. Living in an Airbnb for a year made me realize Philly wasn’t the city for me.
Through networking, I learned about a role at Legends and knew it was a perfect place for me to make an impact in both the sports and entertainment industry. More importantly, it was opening offices in my hometown of New York City.
In July 2017, I started as a corporate marketing manager at Legends, a holistic agency that specializes in global planning, global sales, and hospitality for the sports, entertainment and attractions industry. I oversee and plan marketing strategies and creative development for our 70-plus clients, including One World Observatory, Prudential Center, Golden 1 Center, Notre Dame, Yankee Stadium, and AT&T Stadium, among others. I also help with driving marketing initiatives within corporate as well as working closely with our vice president of business development to pitch for new business. One of the best part is bringing in new talent from interns to entry-level positions. Across the board, I am proud to say that Syracuse alumni are representing very well at Legends.
