In Fall 2024, I had the incredible opportunity to complete my senior Capstone as a Sales and Marketing intern at the FC Bayern Munich regional office in New York City. I contributed both in-person and remotely, collaborating with the Brand and Content Marketing and Business Development teams to develop brand activations, content marketing strategies, and sponsorship research that supported growth across the Americas.
My primary role was to identify innovative opportunities and partnerships that aligned with the club’s values while driving business in the U.S. market. I researched hundreds of brands across various leagues, including the NWSL, MLS, NFL, NBA, La Liga, and Premier League, supporting sponsorship pitches, executive briefings, content performance analyses, and event recaps. No day was the same; however, research consistently guided my work, enabling informed decision-making and strategic execution.
One of the highlights of my experience was working on a global scale, collaborating with international teams, connecting with fans and colleagues worldwide, and contributing to content and partnerships that resonate across cultures. I particularly enjoyed organizing and attending watch party events, which brought the community together in exciting and meaningful ways.
I am immensely grateful for the mentorship, opportunities and hands-on experience I gained at FC Bayern Munich. I learned how to align a brand’s core values, market positioning, and audience insight to build partnerships that truly resonate with fans. International sports marketing has shown me the power of global collaboration. It’s a space I find both inspiring and fulfilling, and I’m excited to continue growing in this field as I explore full-time opportunities.