I was fortunate to complete my Spring 2024 senior Capstone with the Nashville Predators, a National Hockey League team located in the heart of Music City. My role at the fittingly coined “Smashville” was an internship within the Marketing Department.
My overall tasks included brainstorming and executing vendors and activations for our plaza parties, execution of in-game promotions to help reward fans, and planning watch parties for road games. I helped to plan season ticketholder exclusive events as well as took part in event setup and management.
My favorite aspect of the internship was working at the plaza parties, which are events held on special theme nights that took place on the plaza in front of Bridgestone Arena, where the team welcomed vendors and sponsors, and had fun activations for fans to stay engaged with the organization. Seeing my ideas for increasing engagement with the organization come to life and fans enjoying different activations that I put together made it much more special and meaningful.
I learned many new skills throughout my time with the Predators, including marketing skills and methods, leadership styles, adaptability, and communication skills.
After my Capstone ended, I returned to Smashville for an 11-month Sales Academy opportunity with the Nashville Predators as a Sales Associate, where I will continue my love for giving fans the great experience of attend a Predators hockey game.