During the Spring 2023 semester, I was fortunate to work remotely at Bowl Season as a digital media intern for my senior Capstone experience. Bowl Season represents the postseason college football bowl games, highlighting the uniqueness of each of the 43 games.
Throughout my internship, I worked closely with Bowl Season Director of Operations Thomas Carracilo on creating and executing new social campaigns that integrated existing partnerships. I was responsible for posting, engaging and interacting on all of Bowl Season’s social media platforms (Instagram, Twitter, Facebook and Tik Tok). I spent time creating templates on Canva, conducting research for each campaign, looking at current trends on social media and gathering information for each campaign. Additionally, I was tasked with collecting metrics from previous social campaigns, and analyze the data for a sales deck.
I worked on-site at the Bowl Season Annual Meeting in Nashville, where more than 400 executives, representatives, sponsors and vendors gathered to discuss the upcoming college football postseason. At the annual meeting, I posted live content, reposted user-generated content and captured images for the duration of the meeting.
At Bowl Season, I learned the value of communication and adaptability. I learned the importance of organizing my work before posting and contacting upper-level executives for social campaigns. I sat in on meetings with sponsors as well as planning sessions for our annual meeting, where I learned what goes on behind the scenes to execute an event of that magnitude.
I am grateful to have interned at Bowl Season as I was pushed to think outside the box creatively, trusted with projects and allowed to demonstrate the skills I learned in the Syracuse University classroom before taking on the role.