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Capstone Gets the Ball Rolling with Brooklyn FC

By Edu Pena Rollet, SPM ’25
Edu Pena Rollet

During the Spring 2025 semester, I worked as a business development intern at Brooklyn Football Club in Brooklyn, New York, within the sales and business operations department. During my internship, I focused on lead generation, outreach to community organizations, and supporting matchday operations. I also contributed to early-stage revenue initiatives as the club prepared for its inaugural season.

Throughout this experience, I learned how to navigate key industry tools like Salesforce for CRM management and SeatGeek Unify for ticketing operations. These platforms helped me track sales pipelines, manage client relationships and coordinate ticketing strategies efficiently. I gained confidence in outbound outreach, learned how to structure sponsorship pitches, and deepened my understanding of what drives revenue in a professional sports setting.

What I liked best was being part of a brand new club where my work had a visible impact. I helped coordinate outreach to local schools and soccer programs and worked on multiple events, including the club’s historic home opener at Maimonides Park. Being part of the energy and excitement of matchday operations was incredibly rewarding.

This internship directly led to a full-time role as a Ticket Sales Account Executive with Brooklyn FC. The transition felt seamless thanks to the hands-on experience I gained during my Capstone, and I am continuing to grow within the club’s front office. I’m grateful for the opportunity to have played a part in building something from the ground up and excited to keep contributing to the club’s success.