During the Spring 2019 semester, I completed my senior Capstone at Turner Sports with the Advertising Sales and Marketing Department in New York City. This team is responsible for selling and executing all digital, on-air, and on-site sponsorships for all its sports properties.
As an ad sales intern, I was fortunate to start my Capstone during the peak of March Madness planning. I assisted the NCAA team to complete competitive tracking reports, prospect new clients, and create sales materials. I attended weekly meetings with CBS teams and the annual NCAA, Turner, and CBS meeting, where we developed sponsorship ideas and introduced new clients.
The title March Madness stood true to its name because during the tournament, I spent long nights at the CBS Broadcast Center tracking in-game sponsorships, capturing digital ad content, and drafting social content for the NCAA’s Final Four Music Series and Fan Fest. By April, I achieved a bucket-list goal by joining Turner’s Final Four team in Minneapolis for six days, running the NCAA social media accounts, and witnessing Virginia’s first-ever championship.
My internship at Turner gave me a greater appreciation for the business of sports and provided an amazing experience that helped me identify Corporate Partnerships as my career path. It taught me that the importance of sports is in the experiences you provide because even if fans forget the outcome of a game, they’ll never forget how you made them feel.
Since graduating from Syracuse University in May 2019, I have been interviewing for positions with teams and media companies with the hope to join a corporate partnerships team.