During the Fall 2019 semester, I completed my Senior Capstone with CSM Sport & Entertainment, a global integrated marketing agency headquartered in London and with offices around the world, including New York City, where I was based.
The experience provided an amazing opportunity to delve into different aspects of sports and entertainment industries, including sponsorships, event management and gaming.
I was one of two interns in Brand Partnerships responsible for fostering relationships between clients and potential brand partners. A majority of my work focused on managing personal outreach for brands on behalf of CSM clients, such as US Club Soccer, a division of the US Soccer Federation, Harley Davidson and Bit Fry Game Studios. I was responsible for bi-weekly outreach to specific contacts for each of the brands, as well as following up and tracking brand conversations utilizing Salesforce.
I volunteered to work on a project for Chelsea FC, as the soccer club planned its tour of the United States. I used my study abroad experience in London to contribute a unique perspective on how to grow the club’s brand in the United States.
I managed a weekly newsletter sent to CSM employees worldwide, and was responsible for ensuring that a team of interns submitted weekly articles and news briefs.
Since graduating from Syracuse University in May 2020, I have been interviewing with sports marketing agencies and often find myself referencing my CSM Capstone experiences.