Professor of Practice
Department of Sport ManagementDepartment
Location
MacNaughton Hall, #300ESyracuse, NY 13244
Biography
Hollander joined the Department of Sport Management in 2026 as Professor of Practice. She has been an innovative marketing executive with a passion for advancing brands through sponsorships and brand engagement.
The Syracuse University graduate joined TSMGI as Vice President of Marketing Strategy and Client Success in Fall of 2021, overseeing the agency’s global sports and events portfolio. Prior to her role at TSMGI, she spent 22 years working for Allstate. As Vice President of Consumer Marketing at Allstate, Hollander developed and led the brand’s national sponsorship and engagement marketing portfolio, including title sponsorship of the Allstate Sugar Bowl, College Football Playoff, SEC, Big Ten, Hot Chocolate 5k/15k, MLS, US Soccer, Mexican National Soccer, NCAA, NASCAR, US Olympic Committee and the groundbreaking Allstate Good Hands Field Goal Net program at more than 95 colleges and universities. She is known for generating engaging customer experiences using marketing strategies that resonate with diverse audiences.
Education
- B.S., Syracuse University, Syracuse, NY, . Major: Elementary Education
Active Service
Professional Service
- Mentor, Menttium (active since: 2005)
Department
Location
MacNaughton Hall, #300ESyracuse, NY 13244