Rick Burton

Education

• MBA, Straz College of Business Administration, Marquette University, Milwuakee, WI, . Major: Marketing
• B.S., S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, NY, . Major: Communications Area of Emphasis: Broadcast journalism

Teaching

Currently Teaching

• SPM 300 - Selected Topics - From the Bench to Boardroom

Published Scholarship

Publications

• Rick BurtonN O'Reilly (2023). Business the NHL Way: Lessons from the Fastest Game on Ice. (2)
• Rick Burton (2023). Into the Gorge.
• Rick BurtonS Pitoniak (2023). Invisible No More.
• N O'ReillyRick BurtonC BlakeT Erick (2023). NIL, Stakeholders, and Image Transfer: An Empirical Study of Mid-Major Student-Athletes. Journal of Marketing Development and Competitiveness, 17(1) , 96-110.
• D GavinRick Burton (2023). Putting Politics Aside: The Congressional Baseball Game. Nine: A Journal of Baseball History & Culture, 31(Spring 23, No 2) , 89-103.
• Rick BurtonN O'Reilly (2023). The wagering way: As gambling matures in U.S., what pitfalls are coming?. In Sports Business Journal. , 26(30) , 25.
• Rick BurtonN O'Reilly (2023). It's the right place(s), right time for the Professional Women's Hockey League. In Sports Business Journal. , 26(30) , 25.
• Rick Burton (2023). The ACC Expands, and It's All About (TV) Contracts. In Sportico.com.
• Rick BurtonN O'Reilly (2023). The NFL Rules. The challenge is staying on top. In Sports Business Journal. , 26(21) , 28.
• Rick Burton (2023). NCAA Power Conferences Snap Up Schools in a Game of Risk. In Sportico.com.

Presentations

• Rick BurtonN O'ReillyNIL Marketing of Division I NCAA Athletics [Oral Presentation]. Presented at Sports Marketing Association's 20th Annual Conference, Charlotte, NC, 2022-10-27.
• Rick BurtonOne Legendary Miller Lite Commercial: Using Baseball to Sell Beer [Oral Presentation]. Presented at 9 Online Virtual Conference, virtual, 2022-09-29.
• N StopyraRick BurtonKren Bats: An American Story [Oral Presentation]. Presented at 28th Annual NINE Spring Training Conference, virtual, 2021-03-19.
• Rick BurtonMark Twain: Baseball's First Celebrity Endorser? [Oral Presentation]. Presented at 31st Cooperstown Symposium on Baseball and American Culture, Coopertown, NY, 2019-05-30.
• Rick BurtonJ GawrysiakUsing eSports Efficiently to Enhance and Extend Brand Perceptions [Oral Presentation]. Presented at Sport Marketing Association's 15th Annual Conference, Boston, MA, 2017-11-01.
• Rick BurtonHello … You're Late [Oral Presentation]. Presented at University of Oregon Knight Law School's Oregon Sports and Entertainment Conference, Eugene, OR, 2017-02-11.
• Rick BurtonP WalshMarketing a sport by altering the game: A case study review of baseball extension strategies [Oral Presentation]. Presented at Sport Marketing Association's 14th Annual Conference, Indianapolis, IN, 2016-11-01.
• Rick Burton [Panel]. Presented at New Technologies at the George Washington University Sports Law and Entrepreneurship Conference, Washington, DC, 2016-09-01.
• Rick BurtonN O'ReillyCan a City's Reputation Cause Negative Image Transfer for Sponsors? [Oral Presentation]. Presented at Sport Marketing Association's 12th Annual Conference, Philadelphia, PA, 2014-10-01.
• Rick BurtonGames Again: Should 'Veteran' Cities Plan to Re-Bid or Get Ready to Serve as 'Safety Nets'? [Oral Presentation]. Presented at 14th Hamburg Symposium for Sports, Economics and Media, Hamburg, Germany, 2014-06-01.

Active Service

Professional Service

• Academic Advisor, TSE Consulting, Lausanne, Switzerland
• Columnist, New York Times
• Columnist, Sport Business International
• Columnist, Sport Business Journal
• Contributor, , The New York Times Sports Illustrated.com Sport Business International Sport Marketing Quarterly Stadia, Brandweek Advertising Age Business Week Online Sports Business Journal International Marketing Review and Marketing Management.
• Keynote Speaker, , IOC, ICC, NFL, NHL, NIKE, Universal Studios, Visa, IMG, Disney, IOC, Hong Kong Olympic Committee, Japanese Soccer League (J-League), NBL, Philippine Basketball Association (PBA), U.S. Ski and Snowboard Team, USA Track & Field and FINA.