In the Fall of 2025, I completed my senior Capstone in Boston with The Team (formerly Wasserman) as a member of the Creative Strategy team. Being immersed in the culture of one of the world’s leading sports and entertainment agencies offered an unparalleled professional experience.
I was empowered to be fully hands-on, engaging in daily project execution and participating directly in client meetings, which provided a front-row seat to high-level industry decision-making.
My biggest takeaway from the Capstone was learning how to bridge in-depth research and brand logic with creative campaign development, a critical process that connects clients to impactful execution. During my time with The Team, I was proud to contribute to several high-profile projects, including Sage’s MLB postseason initiatives and talent management, brand ambassador programs for Uber, and the development of college ambassador programs for Intuit TurboTax and Credit Karma. Additionally, I conducted in-depth market and influencer research to support planning for various client events.
I am truly thankful for this hands-on learning experience, which has been invaluable in preparing me for my career in sports marketing.