A few weeks after graduating from Syracuse University as a dual major in Sport Management and Public relations, I found myself in a conference room at Steiner Sports. Unsure of specifically what I wanted to do in my career, I sat across from Brandon Steiner interviewing to be his executive assistant. As the discussion wrapped up and it became evident I would be offered the job, I remember Brandon saying to me, “This position is a year and a half of graduate school, and I’m going to help change the way you think.”
Almost exactly a year later, that graduate program has been squeezed into a crash course. I spent six months working as Brandon’s assistant, exposing me to executives and athletes that served as the foundation of my career in the sports industry. I learned the pace and attention to detail needed to stand out in a competitive field.
In January 2016, I transitioned to a corporate marketing coordinator role. As a member of a rapidly developing department, my job varies on a daily basis. My focus lays in athlete procurement and marketing, where I evaluate opportunities to align talent with the objectives of corporate clients. I then accompany talent to the event to ensure the client’s expectations are reached and the athlete is comfortable. As I grow in this role, I hope to develop relationships with the clients and talent so I can fully understand the intricate needs to maximize the relationship’s potential.
Presently, I am tasked with business development initiatives, connecting with potential clients and reactivating those who have fallen inactive over the years. As this becomes a priority for me in 2016, my goal is to leverage Steiner Sports marketing and memorabilia capabilities to grow our corporate clients. I may not have known exactly what I wanted to do after graduation, but over the past year, I’ve had the opportunity to experience a variety of tasks in sports marketing.
