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Joy Essaghof, SPM '18

Sport Management '18, Business Development Analyst, Legends

During my sophomore year in Sport Management, I was fortunate to go on the department's Los Angeles Immersion trip over spring break. During the trip, I met my current mentor and had the opportunity to connect with key executives in the sport and entertainment industry. Little did I know that four years later, I would be working in Los Angeles.

Here's how I got there: After the LA Immersion trip, I kept in touch with the executives I met, and by using my newly developed network, I was able to secure my senior Capstone at the Los Angeles Football Club (LAFC). Through that internship, I discovered my passion for working in corporate partnerships and sponsorships.

Soon after graduating from SU in 2018, I began working at MKTG in sponsorship strategies and activation with brands such as Mars Wrigley Confectionary and the NFL, while also providing account support for Jack in the Box and the 50th Woodstock Festival.

Throughout my college and post-graduate career, I maintained strong relationships with the network of professionals I had the privilege of meeting during the LA Immersion trip, previous internships and on my senior Capstone. Which led me to this decision ...

After four months at MKTG, I was offered an opportunity I could not pass up and moved across the country in November 2018 to Los Angeles to pursue a career with Legends as a business development analyst in their Global Partnerships Division. I work closely with properties such as LA Stadium and Entertainment District (future home of the Rams and Chargers), Las Vegas Stadium (future home of the Raiders), Carolina Panthers, Notre Dame Athletics, and LA2028 Olympics.

My experience at Legends has been incredible. Every day, I collaborate with amazing people from all over the country. I am excited to be part of this company's exciting journey in the ever-changing sport and entertainment industry.

My advice to current students: network, network, network. Building and maintaining relationships is extremely important to future opportunities. Don't be afraid of failure. If you fail, make sure you learn from it.

Joy Essafhof