At Turner Sports, I work with our salesforce to develop pitches for digital advertising within the March Madness Live streaming app, as well as NCAA.com, Bleacher Report and social media platforms for current and prospective clients. Because of Turner’s commitment to content and technological innovation, the 3½ weeks of NCAA March Madness have evolved into a cultural phenomenon consumed by more than one-third of the American digital population (81.5 million people). I have also been charged with developing similar opportunities for the PGA Championship and Ryder Cup as part of Turner’s partnership with the PGA of America.
Before joining Turner, I spent two years in video licensing with T3Media, where I worked with a sales team that consulted with clients looking to acquire the rights to use sports video footage in commercials and programming. I enjoyed building a business, and greatly benefited from pivoting into a major growth area within sports.
My career began in the event world (as a road warrior) with Octagon, where I received a crash course in the consumer passion point that is live sports. My time working in sports media and marketing has already given me many unique experiences. Witnessing Clint Dempsey’s opening World Cup goal against Ghana in Brazil last summer tops the list. I am thankful that my job allows me to be involved in today’s digital revolution, and helps shape how we all consume content across sports and other facets of our lives.
