I began working in the online acquisition and digital marketing/media department in the New York City office of DraftKings, Inc., in March 2015. DraftKings is an industry leader in the Daily Fantasy Sports sector in both the United States and Canada.
My job is divided into two main categories: affiliate marketing and creative asset management. This includes working with the digital affiliate partners on a daily basis to promote DraftKings and its contests, as well as managing the creative assets, or banners, for large digital advertising partners.
My career in the sports industry began in the Fall of 2012 when I completed my Senior Capstone at the YES (Yankees Entertainment and Sports) Network in the communications/public relations department. I then spent six months at Team Epic in Norwalk, CT, as a trainee in the corporate event and meeting planning department. I worked with clients such as FedEx, Charles Schwab, and AT&T, while also attending the 2013 NCAA Men’s Final Four and the 2013 NFL Draft.
I also worked as a marketing assistant at the Breeders’ Cup World Championships, assisting with events and digital marketing, as well as being the lead on various corporate and marketing partnerships. I helped to execute both the 2013 and 2014 Breeders’ Cups at Santa Anita Park in Arcadia, CA.
Completing my Capstone at the YES Network was a game-changer for me. I was given such immense responsibility as a college student, which prepared me for what the future holds. To this day, the vice president of communications at YES is still my go-to for advice and mentorship regarding my career. If not for the Capstone opportunity and the networking skills taught in the SPM classes, I don’t know if I would be where I am today.
