By continuing to use this site, you agree to the use of cookies in accordance with our privacy policy.

Christina Brennan, SPM '17

Sport Management '17, Vice President of New Business Development, CelebExperts

Shortly after graduating from Syracuse University in 2017, I began working as a junior sales associate for the New York Yankees. Within a few months, I was promoted to inside sales associate and managed a half million-dollar book of business. I learned how diligence and perseverance were keys to success in the sports industry.

I made more than 100 calls a day and worked every Yankees' home game. The intensity and the requirement to think on my feet was the best learning experiences I could have received.

While working for the Yankees, I continued to expand my network and maintain relationships I had established. It was when I re-connected with Evan Morgenstein (SU '87), who was the supervisor on my first sports internship, that my life changed. I was introduced to Evan in Professor Veley's office when, as fate would have it, he accidently dialed his number and tossed me the phone. On the spot, I pitched myself as his virtual intern and worked for Evan for six months. Three years later, Evan asked me to come back to the company, in a newly created role of vice president of new business development at CelebExperts and PMG Sports. Having worked on several successful endorsements at Excel Sports Management during my senior Capstone, I knew it was an opportunity too good to pass up.

Every day I get to work with amazing talent like Instagram icon Jen Selter, 12-time Olympic medalist Dara Torres, and Olympic swimming legend Mark Spitz. I also consult for companies across many industries and am constantly meeting stars of the future. There is never a dull moment as this position is the challenge I was hoping for. I am always learning and honing my skills.

My advice to students: Keep networking and maintaining relationships. Your network is the key to opportunity!

Christina Brennan