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Chrissie Cronin, SPM '10

Sport Management '10, Group Sales Manager, Boston Celtics

My career with the Boston Celtics started in the Fall of 2009, when I completed my senior Capstone with my hometown organization. Growing up near Boston, my parents had season tickets and my sisters and I all took turns going to games and acting as ball girls for the team.

After graduating from Syracuse University in 2010, I moved to Kansas City to live closer to my oldest sister and experience a different part of the country. After working in an administrative position for an insurance brokerage for almost two years, the Celtics approached me about a position in the group sales department as an account executive.

Over each of the past three seasons, I have achieved over $1 million in group ticket sales revenue. I owe much of my success to my mentors across the Celtics organization as well as my education in the Sport Management program at Syracuse for preparing me to work in this industry. I remember projects I worked on in classes at Syracuse, and how similar they are to what I’ve experienced in the real world – from sales to communications to law.

In November 2014 I was promoted to the newly created Group Sales Manager role, where I now oversee five members of the department. I’m excited to teach the newer account executives about sales. I enjoy the relationships I’ve built with clients. Groups are unique because most of the time they are only coming out for one game, so everything on that night needs to be perfect. Game nights are hectic – running around the arena to meet clients, executing Fan Experience packages on the court, and resolving any issues.

On a wider scale, my responsibilities as group sales manager include planning themed nights, motivating account executives to hit sales goals, executing special events, and developing new and exciting packages to sell to groups. Outside of work, I’m training for my second half-marathon as a fundraiser for the Crohn’s & Colitis Foundation of America.

Chrissy Cronin