Andrew Diamond ’11 is a Sports Editor for The Topps Company in New York City. His day-to-day responsibilities range from brand marketing and social media management to baseball card design/content orchestration.
Diamond, who started working at Topps in 2013, works on a four-person marketing team for the Bowman Baseball brand, a Topps-owned brand that produces baseball cards every year with a heavy emphasis on top MLB prospects and rookies.
Prior to his current role with Topps, Diamond worked in brand marketing/hospitality with Octagon, in Media Sales with Fox Sports Network, and in video production with MLB.com. While in those roles, he longed for a job that would utilize his vast knowledge of baseball players and statistics, while also incorporating his passion for new product ideas and marketing initiatives.
He says he continues to gain experience in social media, brand marketing, and licensing. He manages a twitter handle (@BowmanCards), which conducts weekly contests/giveaways, and promotes the Bowman Baseball brand. He plays a role in selecting which players make it into each product, while also assisting the licensing team with autograph signings and scouting new talent
After a year at Fox Sports, he realized that media sales wasn’t for him, and pondered how he could transition into something that he loved. He remembered his freshmen year at SU, when he decided to get involved with Synercuse, the SPM Club’s Charity Auction, and Syracuse-Steiner Collectibles.
“It gave me confidence, and most importantly an open mind,” Diamond said.
He said he then realized he didn’t have to do things conventionally and opted to reboot his young career by starting over in a new field and new environment. He left Fox Sports to take a part-time job in video production at MLB.com, while also coaching his high school baseball team. Andrew loved baseball, and wanted to pursue a career that incorporated his vast knowledge of the game. After spending eight months at MLB.com, he landed at Topps.
Diamond said he wakes up every morning excited for work and for what his future might hold. Without the lessons he learned as an SPM major at Syracuse, Diamond said he is certain he would be in a job that wasn’t the right fit. He said his Sport Management education gave him the drive to take risks and do something out of passion and not necessity.
