As a member of the Sport Sponsorship team, I worked primarily on Allstate’s NCAA Men’s Final Four sponsorship property. I traveled to the 2015 Men’s Final Four in Indianapolis to see all of the projects I worked on come to life, including the on-site activations at Final Four Fan Fest, a hospitality program that hosted over 100 Allstate agents; as well as the television and online advertising efforts around the NCAA Tournament. I also worked with basketball personalities and celebrities Dick Vitale, Grant Hill, and Bill Raftery, who participated in Allstate hospitality efforts throughout the weekend.
My experience with Allstate helped me to realize my passion for sponsorships and brand activations at large-scale events. The real-world experience I gained at Allstate led to a full-time job in sponsorship marketing at Team Epic. I could not be happier with my experience at Allstate and I am looking forward to continuing down this career path.
As a member of the Sport Sponsorship team, I worked primarily on Allstate’s NCAA Men’s Final Four sponsorship property. I traveled to the 2015 Men’s Final Four in Indianapolis to see all of the projects I worked on come to life, including the on-site activations at Final Four Fan Fest, a hospitality program that hosted over 100 Allstate agents; as well as the television and online advertising efforts around the NCAA Tournament. I also worked with basketball personalities and celebrities Dick Vitale, Grant Hill, and Bill Raftery, who participated in Allstate hospitality efforts throughout the weekend.
My experience with Allstate helped me to realize my passion for sponsorships and brand activations at large-scale events. The real-world experience I gained at Allstate led to a full-time job in sponsorship marketing at Team Epic. I could not be happier with my experience at Allstate and I am looking forward to continuing down this career path.